At Lens2Print we describe ourselves as being "ethical", so here is an explanation of why we feel justified in using the word. Let's start with the definition from the Cambridge English Dictionary:
"ethic" definition: 1. a system of accepted beliefs that control behaviour, especially such a system based on morals"
Many of our artists have been offering their work online for many years with varying levels of success and of course, financial reward. The founders of Lens2Print are no exception. The way proceeds of sales were, and indeed are distributed on other sites was one of the major factors in setting up Lens2Print.
By way of an example, let us take a popular canvas size 20"x 20" and compare 3 sites; a UK based, a US based and Lens2Print
Selling Site Retail Price Artist Share
UK based £106.93. £23.14
US based £84.98 £7.72
Lens2Print £81.36 £38.54
We hope you notice the difference - our artists certainly do. Not only do we offer products that we are very proud of, we do so at a lower price than the other sites (better value for the customer) and at the same time provide our artists with a fair return. How fair? We allow them to make that decision themselves, they are free to set whatever value they wish on our site, for each and every product.
We do however, insist our artists make at least a minimum percentage on every sale, the other sites quoted do not - it is quite possible to make as little as $1 for that sale in the US.
Lens2Print don't think it is ethical for a site to offer the artist one quarter of the sales revenue (or worse). We believe our customers are prepared to pay for a quality product but at the same time get real value for money and not pay more than they have to. We believe that any business has an ethical duty to look after the welfare of its suppliers - our artists
So that's us - Lens2Print, The Home of Ethical Art
"Quality Art, Great Value, done Ethically"